Your business marketing campaigns may be killed by websites and offerings that confuse potential buyers.
Poor experiences are costing brands customers. Business owners who attempted Networking were making basic mistakes which slashed customer conversion rates.
"It really comes down to the human experience and seeing really good techniques and it's really clear for users when they get to the end of the meeting."
Many businesses benchmark the conversion of prospects to customers internally, but crucially, they do not benchmark against networking functions.
Meaning you have a major gap in your intelligence.
You may understand within your own company what the conversation rates are within different products, but you may not know across the entire industry what you should be aiming for and without that information it makes it really, really hard to aspire to get to that point.
You will succeed with a timely offer and clear communication, and by promoting your services at networking functions. That is, if you do it the right way.
A lot of it comes down to the actual experience at the networking meeting.
People do tend to judge a product by their experience with the business owner. Make that experience a good one, and you will attract and retain customers.
Nina Gbor meets the super-awesome Misty Henkel: sales guru, master connector, and go-to person for business people who want to know how to get the most out of networking to increase sales. Misty teaches people how to make money doing what they love, and in the process, gain more customers, make more money and ultimately, achieve a better lifestyle.
Posted by The RiotACT on Saturday, March 24, 2018